by manipadisetti
November 29, 2009
The National Advertisers Association in the US released a study saying that 9 out of 10 CFOs don’t use ROI (return on investment) numbers or forecasts from their marketing department. 7 out of 10 CFOs don’t use marketing department’s input for financial guidance. 6 out of 10 CFOs believe that marketers don’t understand the financial [...]
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by manipadisetti
November 28, 2009
I signed to give monthly donations to a charitable organization. Many people here in Australia nowadays know that Mani Padisetti is a male’s name – possibly, because there are enough of Indians around. However, this organization got the gender wrong. They sent a few emails addressing as Ms Mani Padisetti. Soon after that, there was [...]
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