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		<title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</title>
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		<pubDate>Wed, 18 Nov 2009 00:46:51 +0000</pubDate>
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		<description><![CDATA[Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, an]]></description>
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