From the category archives:

Books

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by manipadisetti November 27, 2009

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, includin

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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

by manipadisetti November 27, 2009

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consume

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

by manipadisetti November 25, 2009

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn\

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Transcending the Levels of Consciousness

by manipadisetti November 23, 2009

All of us see
everything through the filters or our own unique beliefs, fears,
experiences, judgments and positionalities, and many of these filters
are unquestioned or even unconscious. We naturally assume that other
people must see the world in pretty much the same way we do… but
this is not necessarily so. This is often called paradigm blindness.

The realization that different people literally experience a totally
different world than we do opens up understanding and even compassion
for the inexplicable behavior that we often see in others. It also
allows us to make better choices in our personal relationships and in
our marketing efforts.

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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

by manipadisetti November 21, 2009

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer\’s

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