From the category archives:

Conversion

Love at first site?

by manipadisetti December 3, 2009

There are many experts suggesting how long a visitor will “give” a website before pressing the Back button. Some say 1 min and some say 8 seconds – and there are others between these two time lines.  If the site loads fast enough, the visitor sees the banner (or above the fold) and decides whether [...]

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Do you believe your marketing forecast?

by manipadisetti November 29, 2009

The National Advertisers Association in the US released a study saying that 9 out of 10 CFOs don’t use ROI (return on investment) numbers or forecasts from their marketing department. 7 out of 10 CFOs don’t use marketing department’s input for financial guidance. 6 out of 10 CFOs believe that marketers don’t understand the financial [...]

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The Shorter The Better

by manipadisetti November 25, 2009

One of the neat things about Twitter is that it forces us to write what we want to write in 140 characters or less. You know this famous quote  “I have made this letter longer than usual, only because I have not had time to make it shorter” (side note: by the way, often this [...]

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Frictionless Pages

by manipadisetti November 23, 2009

One of the reasons my wife and I shop at ALDI (the discount supermarket) is the limited number of choices we have there! Choices are good but too many choices are just overwhelming. When the visitors come to your site, let’s say to the home page, do you give them one choice or many? Typically [...]

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Ask Distilled Questions For New Insights

by manipadisetti November 13, 2009

In ancient India, when the student has enough thirst for the “knowledge” they would seek a guru. Some of them would be fortunate enough to get accepted as a student by some gurus. The student then starts living there with the other students growing vegetables, doing household chores and attending the lectures. The new student [...]

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