I signed to give monthly donations to a charitable organization. Many people here in Australia nowadays know that Mani Padisetti is a male’s name – possibly, because there are enough of Indians around. However, this organization got the gender wrong. They sent a few emails addressing as Ms Mani Padisetti.
Soon after that, there was SPAM – unsolicited offers – not Viagra kind of offers but from Australian discount shops and online shops etc. Hard to imagine that it is a co-incidence. On the hand, am at a loss to understand why they would sell the email (biting the feeding hand!) and on the other hand, it is inconceivable someone SPAMming to sell? In this permission-based marketing, do they really believe that they could make someone buy by annoying them?
As an information junkie, I subscribe to many online forums, newsletters and RSS feeds. It is frustrating that when we unsubscribe from some of the well-known internet marketers’ lists, we still receive their emails. If we stop a payment subscription, some of them never stop charging. With some of the internet gurus, the only effective way to stop them sending emails and stop them charging my card was to change the email id and change my credit card.
I am all for lead generation and lead nurturing, like the next marketer. However, SPAM via email is the most annoying one compared to snail mail cards, direct mail pieces, or faxes.
