Once upon a time in the ancient India there was a king called Janak. He was not just a king but was a very wise man. A friend of king Janak asked his son, as the son reached the age of 16, to go to the king and learn all that he could to become a better artisan.
The boy went to the king. The king agreed to teach. He gave him a pot of milk. Milk was filled up to the brim. He asked the boy to keep the pot on his head and go around the palace once, without spilling a drop of milk. The boy started walking around the palace and saw musicians playing enchanting music, then small (cute) farm animals playing around, then there were girls dancing, beautiful garden with trees (and flowers) etc. He continued walking making sure he didn’t spill a drop from the pot. The boy came back to the king with the full pot.
What is the ONE keyword for your business?
The king said to the boy “tell your father that I don’t have anything else to teach you and that you will be a good artisan”. The moral of the story is 
if you have the laser sharp focus there is nothing else you need.
To start understanding your laser-sharp focus, find out for yourself:
- Do you know what your most important keyword for your business is?
- Do you build landing pages optimize this important keyword?
- Do you measure and monitor how many visitors you get for this keyword?
- Do you know, of the visitors who come through this keyword, how many convert?
- Are you completely obsessively focused on your most important keyword? If not, why not?
