Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers
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| Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers |
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| Manufacturer: BookSurge Publishing |
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| List Price: $17.99 |
| Sale Price: $17.99 |
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Product Description |
| If you’re using paid search, email or display advertising to drive traffic, leads or transactions—you need to learn the art & science of Honest Seduction. The most effective online marketers give their organizations huge competitive advantages—5-30x according to research. They do it by moving their focus one step lower in the funnel. They do it by coming to the realization that the click is almost incidental. It’s what happens next that makes all the difference. This is the story of what happens next—told in a way to help you make it happen. Honest Seduction is an extended compilation of blog posts and articles from the people that coined the term post-click marketing. It is both strategic and tactical—providing you with executive and in-the-trenches guidance for achieving higher return on your marketing investments. Scott Brinker, Anna Talerico and Justin Talerico have been segmenting, qualifying and converting online marketing traffic for Fortune 500 clients since 1994. |
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 Entertaining, but incredibly useful too! |
| Review Date: February 8, 2009 |
| Reviewer: Marketing Mavenette, |
I first heard the term "post-click marketing" a little over a year ago. For an online marketer it was like a 9-zillion watt light bulb going off. If you think you're doing online marketing effectively, and you don't have any idea what post-click marketing is, you need this book.
But this book isn't only a thorough "post-click marketing" handbook. With the commentary and explanation in each chapter, it's also a great story any entrepreneur can relate to: once you come up with an amazing, ground-breaking idea, what do you DO with it, and how do you carve out a new category in a crowded marketplace?
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Chock full of ideas!
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| Review Date: February 10, 2009 |
| Reviewer: Deborah Hardwick, New York, New York |
| Chock full of strategies and ideas that can be implemented immediately. Whatever your niche or budget, insights that will improve your marketing results. As a consultant, I am finding all kinds of useful nuggets to impart to my clients. Sure to improve my business..and theirs.......has even inspired me to think about translating some of the ideas to bricks and mortar customer experience! |
A fresh new approach to the difficult science of online conversion
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| Review Date: February 20, 2009 |
| Reviewer: Chris Guill, Boise, ID |
| Having run online businesses for years I have learned that nothing is more important than developing an effective and organized process for increasing conversions. The PostClick Marketing people have clearly re-invented the traditional landing page approach and having read the book I would honestly recommend it to anyone interested in increasing their online business performance |
Really good and insightful - Ion are game changers themselves
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| Review Date: February 26, 2009 |
| Reviewer: C. R. Verheijen, The Netherlands, Europe |
I have been aware of Ion Interactive's approach to optimization of online marketing for some time, and it is good to finally see all the ideas put together in one single book - fascinating to see the concept of post-click marketing develop from the germ of an idea to a (potentially) industry-changing approach. Very good idea of Ion to define their blue ocean and swim in it..heartily recommended for good insights that will leave you wondering why you did not think of certain things before (what do you mean " we need a web site"? - we need convincing landing path experiences).
Minor nits: my eyesight is fading, but with glasses I am usually able to read all. Had to get out the magnifying glasses for some illustrations (see the ROI calculators on pages 345-347) - they really might have been a bit bigger... |
Selling come full-circle
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| Review Date: May 31, 2009 |
| Reviewer: James Murphy, Chicago, IL United States |
What I liked most about "Honest Seduction" was the big-picture thinking.
I likely take some different lessons from the book than most.
I find the evolution of e-commerce to be ironic. So there we were in the mid 1990s thinking that the internet was absolutely going to change the world, and it has. But we assumed the systems we'd build, the tools we'd use and the methods we'd use to peddle our wares would surely supplant all the old school ways in which we'd done things prior. So of course, it follows, that these new ways had to be completely different from and invalidate the old ways (many of which worked well).
The i-on group reminds us that just because we're selling on the internet doesn't have to completely replace the old-school [proven] methods of selling - The internet lets us use those same, proven methods of selling and just execute faster and better.
What reinforced that message with me was the example Justin Talerico gave - of how a brick and mortar salesman, with just a few questions, is able to both tailor the sales experience to his prospect and qualify the prospect's propensity to convert. Isn't that what it all comes back to? Why aren't more companies taking this approach online?
Great job, guys.
Jim Murphy |
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Tagged as:
changers,
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honest,
into,
landing,
marketing,
pages,
postclick,
seduction,
turn,
using
