There are many experts suggesting how long a visitor will “give” a website before pressing the Back button.
Some say 1 min and some say 8 seconds – and there are others between these two time lines. If the site loads fast enough, the visitor sees the banner (or above the fold) and decides whether to stay and read the rest. So, do you think your banner says enough to make the visitor understand what you are offering and enough attraction on the banner to read the rest?
Malcolm Gladwell (of Tipping Point fame) says in his book Blink that we make most of our decisions in a blink. That is it. I see a person for a blink and my old brain decided if I like them or not!
Maybe we can use the same Blink test for our website and see if you like your site or not.
