Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales
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| Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales |
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Product Description |
| To be truly successful, sales professionals need to create an irresistible attraction -- not only to their products but also to themselves. Magnetic Selling reveals the secrets to developing a sales personality that draws people in and makes them want to do business. Readers will learn how to: * develop and exhibit the qualities that will attract people * avoid the seven mistakes salespeople make that repel potential buyers * develop a telephone voice people can't say no to * master the principle of "continuing the conversation" * exclude the nonessential information people consider irrelevant or boring The book gives readers proven techniques for attracting more potential buyers, improving response rates while prospecting, and intensifying interest when closing the deal to encourage bigger orders. Magnetic Selling provides the key for closing more sales more often -- and achieving unprecedented success. |
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 Everything You Need To Know About Selling... For REAL |
| Review Date: February 23, 2010 |
| Reviewer: Idris Arkette, Singapore |
Alright...
Let's roll.
Firstly, this book cuts through the fat IMMEDIATELY!
It begins with "How To Attract Sales Leads Like A Magnet" which among many golden nuggets of information reveals the better alternative to being a "salesman", let's face it newbies don't like the idea of selling... just the word itself brings images of slimey car dealers pushing a broken rusty vehicle down your throat while telling you it's just what you "need"...
My next favourite portion of the book on page 32;
"Qualify The Prospect by Asking Questions About M.A.D."
This is BRILLIANT because through this lesson taught by Bob I've come up with a checklist which future clients MUST "pass" before they can work with me long term, in the past it used to be that I would work with any Tom, Dick or Harry, but now... NO WAY JOSE!
This saves me lots of painful heart aches dealing with problematic clients and hands me only "dreamy" clients to work with...
Finally, I want to talk about what's on page 99;
Example quoted verbatim...
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What they say: I have a project. Could you send your information?
What you hear: They want me.
What they mean: They're gathering information.
What to do: Send your info. Follow up in a week
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There are 3 more of these "insider" style communications and what they actually mean. You MUST check it out especially if you're just beginning to promote or products and services especially if you want to avoid taking things the wrong way.
SIDENOTE: there are more tidbits like the ones on page 99, on page 143 onwards...
CONCLUSION:
It's best to get this book as a beginner because it saves you the heartache and trouble of "defeat" when you make mistakes, it also provides you sort of a cheat sheet to bypass common errors which takes months if not years to learn from.
And I'd recommend this book for intermediate/top pro because it freshens your memory on what you should be doing and I'm expecting even the intermediates/top pro to learn a thing or two or more... from this book. |
Lots of new Ideas, one of the top from my sales books
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| Review Date: July 11, 2006 |
| Reviewer: C. Klein, Montreal, Canada |
I've read lots of books on selling. This book is definitely on the top of my list. Easy to implement.
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Tagged as:
attract,
charisma,
charm,
customers,
develop,
magnetic,
maximize,
sales,
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that
