Do you believe your marketing forecast?

by admin November 29, 2009

The National Advertisers Association in the US released a study saying that

9 out of 10 CFOs don’t use ROI (return on investment) numbers or forecasts from their marketing department.
7 out of 10 CFOs don’t use marketing department’s input for financial [...]

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Do they sell your name?

by admin November 28, 2009

I signed to give monthly donations to a charitable organization.  Many people here in Australia nowadays know that Mani Padisetti is a male’s name – possibly, because there are enough of Indians around.  However, this organization got the gender wrong.  They sent a few emails addressing as Ms Mani Padisetti.
Soon after that, there was SPAM [...]

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Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales

by admin November 27, 2009

To be truly successful, sales professionals need to create an irresistible attraction — not only to their products but also to themselves. Magnetic Selling reveals the secrets to developing a sales p

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YouTube For Dummies (For Dummies (Computer/Tech))

by admin November 27, 2009

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider \”simple.\” With so much content on YouTube gett

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by admin November 27, 2009

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, includin

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