Quotes
“The secret to creativity is knowing how to hide your sources.”
- Albert Einstein
“Consumer is not a fool. She is your wife”
- David Ogilvy
“The first person to compare women to rose is a genius; the next person who did that is a fool”
“Be a poet and NOT a novelist when you write your website copy”
“SEO is a noun, verb and adjective”
“A single statistic from a genuine test is better than 1000 opinions”
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
Steuart Henderson Britt
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public”.
Vilhjalmur Stefansson, 1964
“Advertisers constantly invent cures to which there is no disease.”
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
-David Ogilvy
“Advertising is the rattling of a stick inside a swill bucket”.
- George Orwell
“Living in an age of advertisement, we are perpetually disillusioned”.
- J.B. Priestley
“It is our job to make women unhappy with what they have”.
B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992
“Promise, large promise, is the soul of an advertisement”.
- Samuel Johnson
“What kills a skunk is the publicity it gives itself.”
- Abraham Lincoln
“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.”
Will Rogers
“The man who stops advertising to save money is like the man who stops the clock to save time”
“You can fool all the people all the time if the advertising is right and the budget is big enough.”
“Half the money I spend on advertising is wasted, and the problem is I do not know which half”
- Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist
Unless your campaign has a big idea, it will pass like a ship in the night
- David Ogilvy in Confessions of an Advertising man
“No great marketing decisions have ever been made on quantitative data”
- John Scully of Pepsi
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
- David Ogilvy
“We’re obviously going to spend a lot in marketing because we think the product sells itself.”
“Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you’ve got.” – Peter Drucker
“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” – Peter Drucker
“Most of what we call management consists of making it difficult for people to get their work done.” - Peter Drucker
“There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker
“Whenever you see a successful business, someone once made a courageous decision” – Peter Drucker“Meetings are a symptom of bad organization. The fewer meetings the better.” – Peter Drucker
“Management by objectives works if you first think through your objectives. Ninety percent of the time you haven’t.” – Peter Drucker
“The only things that evolve by themselves in an organization are disorder, friction, and malperformance” – Peter Drucker
“If you want new ideas, you have to push yourself to the periphery” – CK Prahalad
“Strategy is about stretching limited resources to fit ambitious aspirations” – CK Prahalad
“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell” – Jack Welch
“It doesn’t do any good to use Web Analytics to produce cool charts and reports but then fail to make adjustments to improve your site’s performance” – Search Engine Watch
