If you’re using paid search, email or display advertising to drive traffic, leads or transactions—you need to learn the art & science of Honest Seduction. The most effective online marketers gi
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, an
I used to be an academic (that was one of my careers). In one of my classes, I was discussing the need to be honest in the dealings with the customers – not manipulating them but servicing them with dedication and the tender loving care – treating them like someone who pays our wages. A [...]
