One of the neat things about Twitter is that it forces us to write what we want to write in 140 characters or less.
You know this famous quote “I have made this letter longer than usual, only because I have not had time to make it shorter” (side note: by the way, often this quote is misattributed to Mark Twain but it is by the 17th-century French philosopher and mathematician, Blaise Pascal). Guess it is easier to write longer copy than a shorter one.
What can and should you say about your business to your visitors if you impose a Twitter style restriction on yourself? Try writing it.
Our site is about helping you get the people on the internet looking for product or service that you sell to come to your site, read your offer and call you – our site says “Converting Browsers Into Buyers”. Have we conveyed it?
It is not just a tag line that means very little (like McDonald’s “I’m lovin’ it”) but tells you what we do and how we help you. Have you done that for your site?
